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Publicaciones en la fuente Developments in marketing science: proceedings of the academy of marketing science

Tipo Año Título Fuente
Capítulo2017Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Capítulo2017Mediation analyses in partial least squares structural equation modeling, helping researchers discuss more sophisticated models: an abstractMarketing at the confluence between entertainment and analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Ponencia2016Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?REDISCOVERING THE ESSENTIALITY OF MARKETING