| Tipo | Año | Título | Fuente |
|---|---|---|---|
| Capítulo | 2020 | "A narrative of impending tyranny": ideological extremism and internet use in the tea party | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | An analysis of Netflix España campaigns: Paquita Salas case study | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | An approach to motivation research from advertising strategy: from Freud to the iconic Brand | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | An epistemology of the event for digital media: from Lewis Carroll to Elsagate | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Apichatpong weerasethakul's primitive as a model of an expanded narrative | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Augmented reality and franchising: the evolution of media mix through invizimals | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Content bubbles: how platforms filter what we see | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Electoral propaganda through televised fiction: the online communication during 2019 Spanish General Elections | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Libro | 2020 | Handbook of research on transmedia storytelling, audience engagement, and business strategies | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Lux radio theatre: radio, film and advertising - a fortunate encounter | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Netflix in Spain, Spain in Netflix | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Post-Truths and fake news in disinformation contexts: the case of Venezuela | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Sustainability and competency-based learning at the University of Seville | Integration and application of business graduate and business leader competency-models |
| Capítulo | 2020 | Symbolic consumption in the online world: the construction of social identity and fashion influencers | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | Televised sporting events: applications of second screens | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The aesthetic of new media and communication devices in film and television language | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The Book Trailer as a Publishing House Promotional Tool: Current Situation of Publishers in Spain | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The expanded story from transmedia as a business model: the case of Stranger Things | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The handmaid's tale (2017) or hulu's major investment in great storytelling | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The mirror effect and the transparent city in audio-visual non-dramatic fiction: comedic autofiction on television | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The poetics of videogames: the logic of sense and meaning in the videoludic discourse | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The role of prosumers in the interactive and digital processes of public relations: the organisation of events and influencers as the new emerging stakeholder | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The social media politicians: personalisation, authenticity, and memes | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2020 | The use and management of public information in social media: a case study of town and city councils throughout Andalusia on Twitter, Facebook, and YouTube | Handbook of research on transmedia storytelling, audience engagement, and business strategies |
| Capítulo | 2017 | Nascent entrepreneurship and sustainability on the beverage sector | Nascent entrepreneurship and successful new venture creation |
| Capítulo | 2015 | Teenagers' socio and cultural values: Relation with entrepreneurship | Analyzing the Cultural Diversity of Consumers in the Global Marketplace |