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Publicaciones en la fuente INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

Tipo Año Título Fuente
Artículo2024Dimensions and outcomes of experiential quality in the fitness industry: the case of TurkeyINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2024Sports celebrities and advertising on Instagram: a case study of brand sponsorship in SpainINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2023Effectiveness of sponsoring the video assistant referee system: a comparative exploratory studyINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2022Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Revisión2022Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic reviewINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2022The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspectiveINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2020How deep is your love? Brand love analysis applied to football teamsINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2020The effect of articulated sports sponsorship on recall and visual attention to the brandINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Artículo2018How public sport centers can improve the sport consumer experienceINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP