Búsqueda de Publicación - Prisma - Unidad de Bibliometría

Publicaciones en la fuente JOURNAL OF PRODUCT AND BRAND MANAGEMENT

Tipo Año Título Fuente
Artículo2024Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factorsJOURNAL OF PRODUCT AND BRAND MANAGEMENT
Artículo2006Demand restrictions in price-based decisions: managers versus consumersJOURNAL OF PRODUCT AND BRAND MANAGEMENT
Artículo2005Are hypermarket prices different from discount store prices?JOURNAL OF PRODUCT AND BRAND MANAGEMENT
Artículo2004Price knowledge: Effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristicsJOURNAL OF PRODUCT AND BRAND MANAGEMENT