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Publicaciones en la fuente 6th International Congress Marketing Trends (2007).

Tipo Año Título Fuente
Ponencia2007Adaptation of marketing-mix strategy and characteristics of exporting companies: implications on export performance6th International Congress Marketing Trends (2007).
Ponencia2007Market orientation and organizational culture: a case analysis6th International Congress Marketing Trends (2007).
Ponencia2007The franchising system in Spain: Comparative analysis of efficiency of own units versus franchised units6th International Congress Marketing Trends (2007).