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Publicaciones en la fuente Marketing at the confluence between entertainment and analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Tipo Año Título Fuente
Capítulo2017Mediation analyses in partial least squares structural equation modeling, helping researchers discuss more sophisticated models: an abstractMarketing at the confluence between entertainment and analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress