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Publicaciones en la fuente Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Tipo Año Título Fuente
Capítulo2017Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference