María-Elena Sánchez-del-Río-Vázquez is an associate Professor at the Department of Business Administration and Marketing, University of Seville. She completed her PhD studies in Business Administration and Management at the University of Seville and has been awarded “Cum Laude”. She has published 14 book chapters and six books in national and international publishers of great impact as well as 16 articles in indexed journals. Among them, five articles were published in a journal with a JCR impact factor and indexed in SCOPUS with an SJR impact factor, another article indexed in SCOPUS with an SJR impact factor, and 10 articles in journals indexed in IN-RECS, Latindex, or others. She has also participated as a researcher in six projects and/or research contracts. Her teaching disciplines include different areas of Marketing, such as Strategic Marketing and Operational Marketing, Commercial Management, Social Marketing, and Commercial Research. She is a research member of the Metropol-Parasol Chair. Finally, her interests include market orientation, social value, teaching-learning, perceived value, customer loyalty, satisfaction, internal marketing and sustainability.
María-Elena Sánchez-del-Río-Vázquez is an associate Professor at the Department of Business Administration and Marketing, University of Seville. She completed her PhD studies in Business Administration and Management at the University of Seville and has been awarded “Cum Laude”. She has published 14 book chapters and six books in national and international publishers of great impact as well as 16 articles in indexed journals. Among them, five articles were published in a journal with a JCR impact factor and indexed in SCOPUS with an SJR impact factor, another article indexed in SCOPUS with an SJR impact factor, and 10 articles in journals indexed in IN-RECS, Latindex, or others. She has also participated as a researcher in six projects and/or research contracts. Her teaching disciplines include different areas of Marketing, such as Strategic Marketing and Operational Marketing, Commercial Management, Social Marketing, and Commercial Research. She is a research member of the Metropol-Parasol Chair. Finally, her interests include market orientation, social value, teaching-learning, perceived value, customer loyalty, satisfaction, internal marketing and sustainability.
