Félix Velicia-Martín has made significant contributions in the fields of digital transformation, business innovation, digital marketing, and consumer behavior. His research has generated new knowledge on technology adoption, organizational performance factors, and digital applications in sectors such as tourism, education, and consulting. He has published 33 indexed articles in Web of Science (h-index: 14) and 32 in Scopus (h-index: 15), accumulating over 1,000 citations, with 55.81% of his publications in Q1 and Q2 journals.Among his most relevant contributions are studies on motivation in gamified systems, the impact of digital transformation on SMEs and KIBS companies, and the adoption of fintech innovations. His work has been published in high-impact journals such asJournal of Business Research,Technological Forecasting and Social Change, andEuropean Business Review. He has led projects that integrate theory and practice, highlighting his ability to develop predictive behavioral models and strategies for business digitalization. His scientific leadership includes international collaborations with universities and companies across Europe and Latin America, fostering global research and development networks.He is the principal investigator of the research group 'Society, Business, Sustainable Development, and Digital Transformation,' an active member of the Research Centre for Business Sciences (NECE) at the University of Beira Interior (Portugal), and of the Institute of Economics and Business at the University of Seville.Contributions to Society Velicia-Martín's research has had a significant impact on society, promoting the digitalization of businesses and the adoption of sustainable technologies. He has worked with industrial sectors and public entities to improve their capacity to respond to digital transformation demands, contributing to organizational competitiveness and sustainability. Examples include his studies on the adoption of eco-efficient technologies in national parks and the design of digital marketing strategies that optimize the performance of knowledge-intensive companies.In addition, he has played an active role in scientific dissemination, participating in conferences, seminars, and publications aimed at both academic communities and broader audiences. He has promoted knowledge transfer by developing practical tools for technology adoption, such as digital platforms for NGOs and solutions for digitalization in business consulting.Contributions to the Training and Development of Young Researchers Félix Velicia-Martín has been part of international research teams, guiding young researchers in their first publications and the development of their scientific careers. He has supervisedmaster’s theses (TFM) and doctoral theses with international mention, fostering applied research in digital transformation and entrepreneurship. His commitment to higher education is evident in the design of training programs based on innovative pedagogical models, including interactive digital tools. He has also contributed to the evaluation of doctoral theses and to editorial activities in indexed scientific journals, ensuring the quality and relevance of scientific production.Other Relevant Contributions Velicia-Martín has made contributions to bibliometric and methodological analysis in digital transformation, identifying key trends in business innovation and technological sustainability.His integration of theory and practice has strengthened the application of his research in realworld contexts, generating a positive impact on the management of companies and public entities as they transition to more efficient and sustainable organizational models.In summary, Félix Velicia-Martín has demonstrated scientific leadership, contributing to the generation and application of knowledge, the professional development of young researchers, and the transfer of knowledge from his findings, in alignment with the DORA principles for responsible research evaluation.
Félix Velicia-Martín has made significant contributions in the fields of digital transformation, business innovation, digital marketing, and consumer behavior. His research has generated new knowledge on technology adoption, organizational performance factors, and digital applications in sectors such as tourism, education, and consulting. He has published 33 indexed articles in Web of Science (h-index: 14) and 32 in Scopus (h-index: 15), accumulating over 1,000 citations, with 55.81% of his publications in Q1 and Q2 journals.Among his most relevant contributions are studies on motivation in gamified systems, the impact of digital transformation on SMEs and KIBS companies, and the adoption of fintech innovations. His work has been published in high-impact journals such asJournal of Business Research,Technological Forecasting and Social Change, andEuropean Business Review. He has led projects that integrate theory and practice, highlighting his ability to develop predictive behavioral models and strategies for business digitalization. His scientific leadership includes international collaborations with universities and companies across Europe and Latin America, fostering global research and development networks.He is the principal investigator of the research group 'Society, Business, Sustainable Development, and Digital Transformation,' an active member of the Research Centre for Business Sciences (NECE) at the University of Beira Interior (Portugal), and of the Institute of Economics and Business at the University of Seville.Contributions to Society Velicia-Martín's research has had a significant impact on society, promoting the digitalization of businesses and the adoption of sustainable technologies. He has worked with industrial sectors and public entities to improve their capacity to respond to digital transformation demands, contributing to organizational competitiveness and sustainability. Examples include his studies on the adoption of eco-efficient technologies in national parks and the design of digital marketing strategies that optimize the performance of knowledge-intensive companies.In addition, he has played an active role in scientific dissemination, participating in conferences, seminars, and publications aimed at both academic communities and broader audiences. He has promoted knowledge transfer by developing practical tools for technology adoption, such as digital platforms for NGOs and solutions for digitalization in business consulting.Contributions to the Training and Development of Young Researchers Félix Velicia-Martín has been part of international research teams, guiding young researchers in their first publications and the development of their scientific careers. He has supervisedmaster’s theses (TFM) and doctoral theses with international mention, fostering applied research in digital transformation and entrepreneurship. His commitment to higher education is evident in the design of training programs based on innovative pedagogical models, including interactive digital tools. He has also contributed to the evaluation of doctoral theses and to editorial activities in indexed scientific journals, ensuring the quality and relevance of scientific production.Other Relevant Contributions Velicia-Martín has made contributions to bibliometric and methodological analysis in digital transformation, identifying key trends in business innovation and technological sustainability.His integration of theory and practice has strengthened the application of his research in realworld contexts, generating a positive impact on the management of companies and public entities as they transition to more efficient and sustainable organizational models.In summary, Félix Velicia-Martín has demonstrated scientific leadership, contributing to the generation and application of knowledge, the professional development of young researchers, and the transfer of knowledge from his findings, in alignment with the DORA principles for responsible research evaluation.
